Syllabus Developed by - Dr.
Vinod Mishra
FUNDAMENTALS
OF TOURISM
Objectives:
The
main objective of this course is to develop a practical prospective on the
travel and tourism industry. The knowledge of such will help students
understand the intricacies of the travel and tourism industry.
Examination
Scheme
The internal-assessment will be out of 40
marks for the student. The semester examination will be worth 60 marks. It will
have two section, A and B. Section A, worth 45 marks, will contain five theory
questions out of which students will be required to attempt three questions.
Section B will comprise of one or more case(s), worth 15 marks.
Course
Contents:
Module 1: Introduction: Historical
evolution of travel and tourism. Understanding tourism. Definitions of tourism.
Models of tourism, Tourism as a system. Types of tourism. Tourist motivators.
Module 2:
Classification of tourism and travellers
Transportation:
History, Types, Various national and international organizations related to transportation.
Module 3: Accommodation: Introduction,
Bases of classification, Primary and supplementary accommodation, Ratings,
Accommodation related national and international organizations.
Module 4: Social
and Economic Benefits of tourism: Benefits, Multiplier Effect, Factors
governing the benefits. National and International Organizations related to
travel and tourism
Module 5: Impact
of tourism: Economic
impact: Social impact: Environmental impact and political impact. Threats and
Obstacles to tourism
Books
Recommended:
Tourism
& Travel: Concepts and Principles- Dr. Jagmohan Negi
Tourism
Development –Bhatia
References:
Traveler
MARKERTTING
FOR TRAVEL AND TOURISM
Course
Objective:
The
objective of the course is to provide an understanding of the Principles of
Marketing concepts and their applications in the Tourism Industry. The course
provides students with a customer-oriented approach to Marketing in the Tourism
Industry.
Examination
Scheme
The
internal-assessment will be out of 40 marks for the student. The semester
examination will be worth 60 marks. The question paper will contain seven
theory questions out of which students will be required to attempt five
questions.
Course
Contents:
Module 1. UNDERSTANDING
MARKETING & THE MARKETING PROCESS: Concept & Scope of Marketing,
Marketing Challenges in the Digital Age, Customer Value, Satisfaction, &
Retention, Philosophies of marketing management.
Module 2. DEVELOPING
MARKETING OPPORTUNITIES: Marketing Planning, Marketing Environment, Marketing
Information System, Market Research, Consumer /Buyer Behavior: Model and
Factors affecting, Segmentation, Targeting, & Positioning.
Module 3. DEVELOPING THE
MARKETING MIX:
(i)
Product & Service – Nature & Classification, Branding, New-Product
Development & Product Life Cycle
(ii)
Price – Pricing Considerations & approaches; Initiating & Responding to
price changes
(iii)
Marketing Channels – Channel Design
(iv)
Promotion – Advertising, Sales Promotion, Personal Selling, Direct Marketing,
Public Relations
Module 4: MANAGING MARKETING: Creating
Competitive Advantage, The Global Marketplace, Internet Marketing,
Communication process. Building customer relationship through satisfaction,
value and retention.
Module 5: New Marketing
avenues for tourism destination, products and services. International
conventions held for the development and Planning of travel and tourism
National Tourism Acts and National Tourism Policies along with State tourism
policies
Books
Recommended:
Principles
of Marketing – Philip Kotler
Hospitality
Marketing – Wearne & Morrison
Reference
Books:
1.
Marketing Management by Philip Kotler
2.
Doyle, P. (1995),” Marketing in the new millennium”, Journal of Marketing.
